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Shine & Share
It's easy to feel overwhelmed by marketing advice if you are self-employed. It seems like we are supposed to be marketing ourselves and our businesses, "growing an audience" 24/7.
I wholeheartedly disagree! My background is in growing and running my own service-based businesses for 2 decades now.
I can tell you that what grows a service-providing business is REAL relationships. So if you're tired of the posting hamster wheel, this course has some good news for you.
Open for pre-registration now. first lesson arrives October 2nd, 2023.
sound familiar?
YOU REALLY HAVEN'T FOUND THAT POSTING ON SOCIAL MEDIA HAS GROWN YOUR BUSINESS, BUT YOU FEEL LIKE YOU'RE "SUPPOSED TO" BE THERE.
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YOU DREAD THE IDEA OF GOING TO A FORMAL NETWORKING EVENT AND HANDING OUT YOUR BUSINESS CARDS TO PEOPLE WHO PROBABLY AREN'T LOOKING FOR WHAT YOU DO.
YOU ARE A CREATOR- YOU ACTUALLY LOVE MAKING [FILL IN THE BLANK- WORKSHOPS, ARTICLES, PODCAST EPISODES, ETC.] YET IT SEEMS LIKE NO ONE IS FINDING ALL YOUR GREAT WORK.
YOU ARE AN INTROVERT AND DREAD THE IDEA OF HAVING TO FORCE YOURSELF TO "GET OUT THERE AND HUSTLE".
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Self-employed/solopreneur/freelancer service-based businesses
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Small service-based businesses with a team of up to 5 people (employees)
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Healing arts practitioners
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Coaches and consultants
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People who are willing and able to learn through an online course
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People who want to make sure their business is set up to take good care of them!
this is for:
this is honestly the result of about 25 years of experimenting, failing, and succeeding from someone who (me!) has run actual bill-paying businesses that were not focused on teaching marketing. (i am of the opinion that one should have to grow a business before they teach about growing a business...)
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People who want to become an influencer and monetize their audience after growing it.
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People who are feeling pretty good about how things are going in their business!
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People who want one-on-one coaching. while the private podcast does function as a sort of coach in your pocket, there are not one-on-one sessions.
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People who are trying to decide what their business will be. the business model buffet can help you out there, but this course is best for those who are clear on the service they are offering.
this is not for:
This course is asynchronous- meaning that it is recorded and available for you to go through it at your own pace.
This course is also completely digital so you can access it from anywhere through our private course portal. You can complete the course lessons from the comfort of your couch or kitchen table, as long as you have an Internet connection.
This course is currently on pre-sale (get the discount while you can!). The first lesson will arrive in the course center on October 2nd, 2023.
For those who buy the Liftoff Bundle (all 3 courses), I do include a private podcast q&a feed as an asynchronous coach-in-your-pocket resource. If you have a question- just ask! You'll see if pop up on the podcast in a week or two on a Monday. All episodes address one question each, making it an easy to navigate resource.
The honest answer is, it depends on you and your current situation. Most people are able to go through the course material in about 4 to 6 weeks. Experimenting with outreach from there is (being honest here) an ongoing part of being a business owner. However, once you get the stage of actually doing (and not just learning) you should start seeing results at that time.
There is no rush and no right or wrong amount of time, because you have lifetime access to the program (for the lifetime of the course itself).
Remember, as with anything, the course itself isn't magic. I mean, I think it's filled with great information, but at the end of the day you will have to put things into motion in order for it to make a difference.
Because of the nature of digital courses and the fact that you get instant access to all of the course materials and downloads, I do not offer refunds.
Payment plans are offered for bundles of courses. See below.
Check your email for your registration confirmation. You will then use your login details to go to the class platform, where you will have access to all the lessons.
Nope! This is not a get rich quick, or a get rich slow course. Wealth accumulation - or promises of big paydays- are not a part of this course. And, as with anything, information alone doesn't accomplish much. So there are no guaranteed results that come with the course. People's results will depend on if they put the course material into practice, and how consistent they are able to be with it.
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learn about all of the supported diy resources
Open for pre-registration now. first lesson arrives October 2nd, 2023.
What clients say
Brooke is someone I trust deeply, both as a practitioner and as an ethical business person in the Healing Arts space. Her commitment to integrity in her business, and how she markets it/makes it available to the world is one of the values that makes her a great fit for practitioners committed to offering services of real value to others.
What clients say
I thought all I needed was a new website. But, thanks to Brooke, I gained clarity and focus for my whole business model. Already, the investment has proven profitable.
What clients say
I feel so relieved, like four years of internal dialogue is quieted. The work wasn’t easy, at times it felt excruciatingly vulnerable to say out loud “I want my business to look like this” but it’s been entirely worth it. The pace felt doable and I was able to integrate the work into my daily life without it feeling like it was one more thing on my already full plate. Brooke was clear and supportive throughout, providing valuable insight and clarity where I needed it. Her work has integrity and I never, not once, felt like I had to use ick marketing techniques to fit into a role that doesn’t suit me.
What clients say
As a small healing arts business owner, it is so easy when very busy with clients to not focus on the aspects I find less interesting, like budgets, promotion and planning - yet these are all vital to staying physically and fiscally vibrant. I now have a clear path for putting all this wonderful wisdom into practice.
YOU KNOW YOU NEED TO GET SOME NEW CLIENTS- YOU FEEL LIKE YOU'RE TALKING TO THE SAME PEOPLE OVER AND OVER- BUT YOU JUST CAN'T SEEM TO COME UP WITH FRESH IDEAS FOR CONNECTING.
that's why i created this course.
I have had a foot in two different business worlds for over 2 decades.
In world 1 have run a private manual therapy practice as a Rolfing practitioner.
In world 2 I have created 3 podcasts, 2 paid membership community groups, and countless online and in-person courses.
What I have learned having a foot in each world is that they require SOME different marketing approaches, but they both grow fastest (and fill up with the best most delightful clients) when you emphasize cultivating genuine, win-win relationships.
No cold calling. No arm-twisting. No begging. No cultivating of personality-based celebrity. Just real relationships! The thing we service providers are already good at!
It's not complicated, but it does require an immersion in how to think creatively about how to connect and what you have to offer other people (a lot!)
register
what is covered
Lesson 1: How to work with common patterns in service-providing businesses.
Lesson 2: Growing your confidence muscles through doing.
Lesson 1: The questionnaire and how to use it in the most pain-free way possible.
Lesson 2: You're more connected than you think.
Lesson 3: Seeing the patterns, connecting the dots.
Lesson 1: Why you need all 3 ingredients.
Lesson 2: Attract
Lesson 3: Engage
Leson 4: Nurture
Lesson 1: Where can you borrow somebody else's audience.
Lesson 2: The win-win mindset.
Lesson 3: Coming up with your win-win offering.
Lesson 4: How to reach out.
Lesson 1: What is a help-for-the-helpers campaign?
Lesson 2: Crucial Parameters
Lesson 3: Templates and scripts
Lesson 1: Why list building matters
Lesson 2: What is a welcome mat? The 6 types of lead magnets.
Lesson 3: Determining your best lead magnet.
Lesson 4: Connecting and delivering your lead magnet.
Lesson 5: How to get the most out of your lead magnet.
Lesson 1: The referral reminder.
Lesson 2: The follow up.
Lesson 3: The one-time event.
Lesson 1: What is content marketing?
Lesson 2: When it makes sense and when not to bother.
Lesson 3: Newsletters- the one gold strategy.
Lesson 4: Blogging
Lesson 5: Article writing
Lesson 6: Podcasting
Lesson 7: Webinars and workshops
Lesson 8: Ask me anything events
Lesson 9: Running a group
Lesson 10: Social media
Lesson 1: Make your marketing calendar.
Lesson 2: How to do The Thing
Lesson 3: Support for when you're not doing The Thing.
buy the bundle, get ongoing q&a support
For those who buy the Liftoff Bundle (i.e. all 3 courses together), you'll get ongoing q&a support in the form of a coach-in-your-pocket private podcast feed.
Submit your questions any time, and I will record an episode to answer it! Each episode is titled as the question that was asked, making it an easy resource to scan through whenever you have free time.
Episodes are released on Mondays.